Although they matriculated through Morehouse College during different times, their alma mater would be only one of many times where Llewellyn Jenkins’ and Chad Groom’s paths would intersect. Both traveled in the same social circle and had even shared the same city of residence multiple times before they met. As fate would have it, they eventually got on each other’s radar and decided to form an unflappable styling team, where they would work tirelessly to eventually be recognized as arbiters (dare we say, Monsters?) of style.
Llewellyn forged his way into the fashion industry with a vengeance, with the fashion gods setting up his first styling industry job styling then-supermodel B. Smith on the first beauty cover of Ebony magazine. There would be four more beauty covers to follow with Llewellyn’s imprint on them. After that, there was no stopping him, working with all of the top runway models and styling several international advertising campaigns and several editorials for fashion bibles such as Vogue and Cosmopolitan. When the dust cleared, he eventually found himself ensconced as the fashion director of the BET (Black Entertainment Television) network.
Chad fell into the doors of fashion backward, as his first job out of college was working at the Smithsonian Institution performing statistical analysis. However, the styling bug would eventually bite him as well. While at the Smithsonian, he began working with teams setting up exhibits at the cultural mecca. He also found himself image-consulting with some of Washington DC’s elite, as well as the creative consultant for DC-based menswear designer Andrew Nowell.
The hands of fate would point both of them toward the masthead of the now- defunct PULSE magazine, with Llewellyn serving as Fashion Director and Chad doing editorials as the in-house stylist. Recognizing the power of their undeniable synergistic creative energy, it didn’t take long for the two to decide to follow in the footsteps of dynamic styling teams and creative dynamos like Malcolm and Kazumi, Mathu and Zaldy, and Inez and Vinoodh —-. Hence, THE STYLEMONSTERS were borne!
Between the two of them, they have collectively styled many an A-list celebrity- from Iman to Tichina Arnold, from Romeo Miller to Tyson Beckford and Will Smith. Their television stints had them outfitting every personality on the BET Network (which included “Extra” host, AJ Calloway, NBC’s “Deception” star, Laz Alonso and “Entertainment Tonight” host, Rocsi Diaz). On the advertising side, they’ve done everything from the Procter & Gamble “My Black is Beautiful” advertising campaigns to campaigns for Clairol, Creme of Nature, Ebony Fashion Fair and Pantene, as well as commercial spots for Dr. Miracle’s and The Ford Motor Company.
Their creative mantra (Peace. Love. STYLE!!!) not only describes their attitude toward life, but what every one of their clients expects (and receives) of them.